Advanced Recycling Marketing Deck
Advanced Recycling, a pioneering company in the recycling industry, enlisted my expertise to develop a marketing deck aimed at engaging potential partners and stakeholders. The objective was to communicate their innovative recycling processes and services in a manner that resonated with specialized industry professionals.
Working mostly independently, I utilized a comprehensive write-up provided by the founder as the foundation for the content. This write-up detailed Advanced Recycling's technical processes and business objectives. Additionally, their existing website served as a crucial reference for style and branding, ensuring the marketing deck was consistent with the company's visual identity.
One of the main challenges was to visually represent complex recycling processes in a way that was both engaging and easy to understand. To address this, I created detailed diagrams and infographics that simplified these technical processes without oversimplifying the content. It was vital to maintain a significant amount of text to cater to the technical expertise of the target audience, ensuring the information was thorough and informative.