Product Designer

I design products people understand — from early chaos to something that ships.

Singapore
Veneetha smiling Veneetha laughing

Hi, I'm Veneetha, a UX and product designer working across enterprise software and government platforms. Give me a messy, complicated problem, a whiteboard full of diagrams, and a few uninterrupted hours with a cup of tea, and I'm genuinely happy.

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GLASS Studio

Ground Labs · 2022 – 2023
Product design Usability testing Discovery research
Read Case Study
GLASS Studio
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ER Data Table & Inspector

Ground Labs · 2023
Feature design Heuristics Design system
Read Case Study
ER Data Table & Inspector
Experience
Jun 2025 – Present
UX Designer (Contract)
GovTech
End-to-end UX across BookingSG, Schedulr, and LifeSG — spanning admin portals, citizen-facing flows, visual identity, and founding the CMS design foundation for LifeSG.
Current
Sep 2024 – Jun 2025
Freelance Designer
Multiple Companies
UX and design work across F&B tech, education, and sustainable waste management sectors.
May – Aug 2024
Product Designer (Contract)
DBS Group Design
Improved trading workflows and notification design on a complex multi-asset platform, working across product and marketing teams within Singapore's leading bank.
Mar 2021 – May 2024
Product Designer
Ground Labs
Sole designer for an enterprise data discovery product — led GLASS Studio from concept to launch (cutting task time by 67%), redesigned core data workflows, and built the company's first research programme and design system.
Oct 2019 – Oct 2020
Creative Manager
Tallship Adventures
Led creative direction and marketing for an award-winning luxury dinner cruise, driving sold-out events through campaigns and a consistent brand identity across all touchpoints.
May – Oct 2019
Junior Art Director
Idea Lab
Directed social media and digital campaigns for clients including Lifelong Learning Institute, Garuda Airlines, and VietJet at a creative advertising agency.
Jan 2017 – Dec 2018
Visual Communications Executive
BHB SG
Led a brand refresh across digital and retail touchpoints for a skincare distributor, achieving strong ad performance and growing social media presence.

As a designer, I've come to realize that great design isn't really about the screens, it's about working with people and finding the best solution together, whether that's users, customers, stakeholders, or teammates.

Outside of work you'll usually find me elbow deep in some kind of craft project, laughing way too much, or three episodes deep into a crime documentary. Easy going by nature, but give me a good mystery and I'm locked in.

Running a design studio session Running a design studio session
Presenting UX goals at company offsite, Abu Dhabi Presenting UX goals at company offsite, Abu Dhabi
Veneetha with a matcha running on matcha